Wildfire, a UK technology specialist agency, has recently transitioned to being 100% employee-owned. This development marks a significant shift in the company’s ownership structure, with all 30 employees now having a stake in the firm.
Last year, Wildfire underwent a restructure of its senior management team, resulting in Debby Penton assuming the role of CEO. Additionally, client services director Louise Palmer and agency development director Chris King were appointed joint managing directors of the £3 million business. Despite these changes, Penton retains her position as CEO, ensuring continuity in leadership.
Having been with the company for more than 21 years, Penton played a key role in the agency’s merger with tech firm EML in 2011. Following the MBO in 2000, where she held 66% of the agency’s shares, Penton has continued to lead Wildfire through various transitions. With this latest move to become employee-owned, she sees an opportunity for increased employee engagement and business growth.
In a statement to PRovoke Media, Penton expressed her excitement about the employee ownership model, highlighting the benefits it brings to the team. By selling her shareholding back to the business, Penton and COO Andrew Shephard are securing the future of Wildfire and preserving the agency’s culture. This shift in ownership structure will provide employees with more autonomy, transparency, and opportunities for involvement in shaping the agency’s future direction.
Looking ahead, Penton anticipates a smooth transition for the agency as she plans to gradually step back without disrupting the vision or mission of the company. She emphasizes her commitment to being fully involved in this new chapter of Wildfire’s story for at least the next five years. This employee-owned model sets the stage for continued growth and success for the agency
