Tiktok has become a key platform for political engagement in Europe, with politicians recognizing its influence on public opinion and election outcomes. German Chancellor Olaf Scholz’s decision to join the platform was no coincidence, as his team saw the potential for gaining support among young voters. However, concerns about harmful content and data privacy have led some European decision-makers to call for a ban on the platform, particularly in Finland.
The rise of far-right and extreme right parties on Tiktok has also had an impact on power dynamics in real-world elections. The Identity and Democracy Group of the European Parliament has a large following on the platform, with their support increasing. Young people’s favorite parties in Finland and Germany are being influenced by Tiktok, with the Alternative for Germany party gaining significant visibility.
As the European elections approach, Tiktok has become a critical tool for politicians to reach and engage with younger voters. The German government, especially the AfD, have embraced the platform but recent scandals and limitations on visibility have impacted their presence on it. With Tiktok’s growing influence, it is likely that its impact on European politics will continue to grow in the future.
In conclusion, Tiktok has become a significant factor in the political landscape of Europe and politicians are recognizing its potential for reaching young voters. While concerns about harmful content and data privacy remain, it is clear that this digital space will continue to shape political discourse and outcomes in Europe.
