Stable Italian E-Commerce Market Amid Economic Challenges: Idealo Report

85 percent of Italians make at least one online purchase per month

The Idealo platform has recently released a report on the Italian e-commerce market in 2024, which reveals that despite economic challenges such as inflation and the energy crisis, consumer spending patterns have remained relatively stable. This stability indicates the resilience and competitiveness of Italy’s e-commerce sector.

ISTAT data from 2023 shows that consumer prices rose by an average of 5.7% compared to the previous year, with significant growth in the food sector. Despite these economic pressures, a recent study by Idealo found that 85% of digital users make at least one online purchase per month, with 24% making weekly purchases.

The analysis from Idealo also highlights a shift towards a more conscious and informed approach to online shopping. Nearly half of consumers (47%) use price comparisons to access detailed product information, while a similar percentage (46%) search for special offers and discounts. This suggests that Italian e-shops are becoming increasingly competitive, offering savings opportunities comparable to international players.

The report also notes a growing interest in the second-hand market, particularly in the electronics sector, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards more sustainable and economically advantageous options.

Online shopping preferences also vary by age group. Electronics are more popular among 45-55 year olds, while fashion and accessories are preferred by 25-34 year olds. These insights can be valuable for online retailers looking to plan more effective sales strategies and utilize price comparison platforms to reach a wider audience.

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