Samsung Launches “Simple, Así” at Major Music Festivals in Latin America: A Look at the Features of the New Song and the Company’s Involvement in Cultural Events.

Samsung’s virtual influencer SAM debuts new musical theme at Latin American music festivals

Samsung has launched a new song called “Simple, Así” at the four major music festivals in Latin America in March. The song highlights the features of Galaxy AI, Photo Assist, Live Translate, and Circle to Search with Google, all integrated into the new Galaxy S24. As the official sponsor of Lollapalooza Brazil and Argentina in 2024, as well as the Estéreo Picnic festival in Colombia and Asunciónico in Paraguay, Samsung presents the song performed by their digital influencer, SAM.

Samsung aims to create a unique experience for its audience by transcending digital and physical barriers through music. In addition to premiering the song at these music festivals, Samsung will also present an exclusive choreography of the song on its social media platforms as part of its strategy to connect with younger audiences. The company’s involvement in these cultural events in the region provides an opportunity to promote the new song and engage with the audience in a meaningful way.

Arthur Wong, senior director of Samsung for Latin America, expressed his company’s desire to connect with younger generations authentically through music. He said that Samsung’s involvement in these cultural events offers an opportunity to promote its new products and engage with consumers in a meaningful way.

The four main music festivals where Samsung will premiere “Simple, Así” are Lollapalooza Argentina, Lollapalooza Brazil, Estéreo Picnic in Colombia, and Asunciónico in Paraguay. These festivals take place throughout March and provide a platform for Samsung to showcase its new song and demonstrate how Galaxy AI technology can simplify tasks like photo editing during video playback, object searching during video playback, and call translations into multiple languages.

Overall, Samsung’s launch of “Simple Así” at these major music festivals represents its commitment to connecting with younger audiences through authentic experiences that transcend digital and physical barriers.

Leave a Reply