Roasting Success: Asher’s Coffee Beans Opens Its Doors in Roanoke

New Downtown Shop Brewing Up Fresh Coffee

Jacob Asher Galbraith, a native of Northern Virginia, pursued his career in the food and beverage industry by launching his own coffee business, Asher’s Coffee Beans. He studied culinary nutrition at Johnson & Wales University and previously worked as a chef at Wilderness Adventure in New Castle and headed dining services at Springtree Health & Rehabilitation Center in Roanoke.

In 2021, Galbraith launched his coffee business with a pop-up event at a hardware store in Salem. He then expanded to farmer’s markets and began wholesaling his coffee before opening his own store. The coffee shop offers about 17 different blends and single origin coffees sourced from around the world, including the current best-selling roast from Peru. The shop is located at 425 Campbell Ave S.W. in Roanoke.

Galbraith’s passion for quality coffee and background in the culinary arts sets Asher’s Coffee Beans apart from other coffee shops in the area. His dedication to roasting and sourcing the finest beans from different regions has earned him recognition for his expertise in the industry. Customers can enjoy a variety of blends and single origin coffees, all roasted in-house with care at the LEAP kitchen using an Aillio Bullet drum roaster.

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