Rise of Artificial Intelligence: How Partners are Adapting to the New Tech Landscape

Best Technology Strategies for the Channel in 2024

The growing importance of artificial intelligence (AI) is evident in the technology areas that partners are focusing on in their practices. While cloud computing and security continue to be key areas, there has been a noticeable increase in the emphasis on AI. This shift is reflected in the investment areas chosen by partners, indicating the growing impact of AI on the technology channel.

According to the annual Channel Forecast survey conducted by Channelnomics, cloud computing remains the most common technology practice among partners. However, there is a clear trend towards specialization in AI-related areas. Partners are recognizing the importance of staying up-to-date with the latest advancements in these technologies and are developing specialized sales and operational processes to provide valuable solutions to their clients.

The integration of these technologies in partner practices is crucial for meeting the evolving needs of customers in today’s rapidly changing digital landscape. By focusing on cloud computing, security, and AI, partners are able to enhance their expertise and provide innovative solutions that help businesses stay competitive and agile. As these technologies continue to evolve, it will be essential for partners to stay ahead of the curve and adapt their practices accordingly.

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