Microsoft’s Failed Attempt to Dominate the Smartphone Market: The Story of Kin and its Flawed Launch.

Kin: Microsoft’s Answer to the Latest iPhone and Android Phones in 2008

In the early 20th century, the iconic HTC Dream and iOS operating systems for iPhones and Android smartphones emerged. Microsoft responded with the introduction of the Microsoft Kin, a product that marked the beginning of the smartphone era. During this time, smartphone giants like Apple, Google, and Samsung were all competing for dominance in the market.

Microsoft had been in the mobile device industry for some time with its Windows Mobile devices. However, following the release of the iPhone, Microsoft began working on ‘Microsoft Pink’ or ‘Project Pink’. This project was led by J Allard, while another team, led by Andy Lees, was working on Windows Phone. These teams had different visions for Microsoft’s mobile strategy, leading to internal conflicts within the company.

Eventually, Lees’ team won out, and Microsoft Kin was born. This unique smartphone was marketed as a social networking and communication device, targeted towards a younger audience. However, its launch was met with criticism due to controversial marketing tactics promoting sexting. The Kin ONE and Kin Two were the two products released under this line, both featuring touchscreen displays

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