Empowering Mental Health: Kathy Couch’s Rewired360 Brings EMDR Training to Southern Idaho

Three CSI students’ mental health business in the running to win $40k prize

Kathy Couch, a therapist in Twin Falls, Idaho has been working in mental health for 18 years. Her passion for helping people inspired her to start Rewired360, a business idea that aims to improve access to EMDR certification for clinicians and therapists. Through collaborations with Natalie Klucken and Elle Whitehead from CSI Marketing Program, the trio has developed a plan to share Couch’s business knowledge with other clinicians in Southern Idaho.

Their goal is to provide a higher level of care to those in need by training more professionals in EMDR, a therapeutic technique used by Couch to help clients heal trauma, grief, and relational distress. It is effective for a variety of mental health issues and works quickly, freeing up therapy slots for those who need continuous support but can’t access it due to long waitlists.

Rewired360 is now in the running for a $40,000 prize at the Idaho Entrepreneur Challenge semi-finals on April 4th and 5th. The business idea aims to help more people in Southern Idaho access quality care without the stress of long-term therapy by training more professionals in EMDR. By improving mental health outcomes in the community, Rewired360 hopes to make a positive impact on Southern Idaho residents’ lives.

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