Boosting Financial Literacy: World Money Week in Croatia to Focus on Future Entrepreneurs

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This year, from March 18 to 24, World Money Week will take place in Croatia. The Croatian Association of Banks (HUB) is organizing an extensive program of activities that will continue throughout the year. In collaboration with the European Investment Bank (EIB), they are running an education program called “Finance for New Generations,” aimed at young entrepreneurs, teachers, and high school students. The goal is to improve financial literacy among young people and encourage new entrepreneurs who are just starting their careers.

The program for students and teachers will reach approximately 500 professors and 17,000 students over two years. A digital manual called “My Money, My Job, My Future” will be used to educate participants. Workshops and educational content will be led by Štedopis, headed by Marina Ralašić. Additionally, workshops for young entrepreneurs titled “I’m My Own Boss” will be organized in partnership with entrepreneur Kristina Ercegović and the mojnovac.hr portal. These workshops comprise 13 modules and aim to provide participants with essential knowledge and tools for success in the entrepreneurial world.

To make these initiatives accessible to all interested entrepreneurs, the workshops will be recorded and shared on HUB’s YouTube channel. These programs highlight the importance of cultivating a healthy money mindset from a young age. Marina Ralašić, manager of Štedopis, emphasizes the significance of these programs in fostering financial literacy among youth.

Štedopis was established in 2015 with the goal of teaching young people about money management and entrepreneurship. They have developed various publications, conducted research, and executed projects to enhance financial literacy among children and youth. Currently, they are developing new content for secondary schools consisting of a textbook for students and a manual for teachers called “My Money, My Job, My Future.”

The new online textbook covers essential topics like personal finance, economics, career development

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