Bet365 and 1/ST Technology Join Forces to Bring Horse Racing Betting to US Customers via Advanced ADW Platform

1/ST Technology collaborates with Bet365 in the United States.

Bet365, a major player in the sports betting industry, has announced a partnership with 1/ST Technology, a global leader in gambling-platform solutions, to offer horse racing through the 1/ST Bet platform to its United States customers. This collaboration will bring Bet365’s advance deposit wagering on horse racing to U.S. jurisdictions where ADW is permitted, accessible via web and mobile channels.

By joining forces with 1/ST Technology, Bet365 aims to enhance its offering for its U.S. audience by introducing domestic sports bettors to a top-tier service for horse racing, as well as a comprehensive international racing program available 24/7.

Keith Johnson, chief revenue officer of 1/ST Technology expressed his excitement about the partnership saying that it provides an opportunity to showcase their cutting-edge AI-assisted tools for a seamless and rewarding wagering experience to Bet365’s customers. He also emphasized that this partnership leverages their suite of products including Xpressbet, Monarch Content Management and AmTote International, to deliver market-leading technologies for pari-mutuel tote and ADW services.

A spokesperson for Bet365 also highlighted the importance of the partnership in advancing their U.S expansion plans while demonstrating their commitment to innovation and customer satisfaction.

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